Social media and social networking, such as Facebook, Instagram, Twitter, Pinterest, and LinkedIn, are big parts of our lives, whether we want to admit it or not. Social networking can also be an avenue toward building a platform, developing relationships with notable people in your field, and even laying the groundwork for getting an internship, research opportunity, or job. Even on more relaxed social media sites, like Facebook, potential advisors, mentors, and employers are watching: friends of friends, friends of professors, and more (so be mindful of what you post!).

LinkedIn is the dedicated social media platform for professional connections and employment opportunities, and your profile matters. Your profile is what potential employers, employees, and coworkers see first and first impressions count. What may strike you as clever or witty might not sit well for everyone, so it’s important to find the right balance. Here are some tips for creating a LinkedIn profile that will help you in your professional goals.

Choose your picture wisely. This may seem like a no-brainer, but you’d be surprised. How much you can get away with in your picture depends on your field (ie, more creative fields may have more latitude with casual poses or relaxed pictures), but there are some general guidelines you should follow. It should go without saying that you should look presentable: neat and tidy clothing, no party pictures. A professional tone usually works best, in work-appropriate clothes. Don’t use any blurry or pixelated pictures, and don’t use a group shot and cut yourself out. Make sure your face is easily visible and that you look friendly and approachable.

Headline. The headline is under your name on your profile and shows up with your name in search results. People often put their job title and company in their headline. Think about what you want people to see, what job you’re seeking, and what words might show up in searches. Same with your “skills” section. Use keywords and search terms, because this is how potential employers can find you.

Build credibility. Try to get a couple of recommendations on your profile so that your various skills can be highlighted. These are different than “endorsements,” when people just click on skills for which they endorse you. Recommendations are written by people who know your strengths. Recommendations help set you apart from the rest of the job applicants.

Brag. Not literally, but don’t be shy about listing specific accomplishments in your past jobs. It’s all well and good to list what you were responsible for in those jobs, but being specific with growing a client base, building a social media presence, developing X number of projects yourself, managing X number of teams, and so forth, gives readers a better idea of your accomplishments and all the hard work you have done.

Do your research. Look at the profiles of your colleagues and others in your field. Take note of what you do and don’t like on the profiles that catch your eye. Pay attention to keywords or phrases that keep popping up.

Did you know that we can help you with your job search experience? Dissertation Editor provides CV and resume editing and formatting, consultations for interview prep, and more. Contact us today to learn about our range of services and how we can help you achieve your professional goals.
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Dr. Roda and his team at D.E. are the editors for my academic writing. My story with Dr. Roda is that I am a clinical assistant professor at a medical school. To move my career forward I am writing to increase the quantity and quality of my published scholarship. Because my appointment is clinical, all these efforts are on my own time and I have no secretarial help. In these circumstances DE has been supportive in the most essential way. They are available to help with all phases of my writing projects, starting with choosing the best journal, editing drafts, in house peer-review, formatting the citations to those exact specifications, from the latest edition of the APA Publication Manual or the Turabian manual. Finally, they are helpful as I must revise and answer the reviewers in subsequent revisions. For a physician without any administrative resources, DE has helped fill-in all those gaps. Presently, we are working on my second big writing project with DE editors. My first paper with DE as my editors was accepted by the first journal by all the reviewers on the first submission without any recommended editorial changes. As author with more than five years of work with DE editors, I anticipate continued success with these competant and helpful editors.

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